OpenAI Made Its Latest Image Generator Available In Its API for Developers

OpenAI has made its latest image generation feature, gpt-image-1, available in its API for developers, allowing them to integrate it into their apps and services.
The feature, launched in late March, has already gained popularity with over 130 million users creating more than 700 million images in just one week of availability.
gpt-image-1 is a natively multimodal model that can create images across different styles, follow custom guidelines, leverage world knowledge, and render text, with the ability to generate multiple images at once.
The pricing for gpt-image-1 is $5 per million input tokens for text and $10 per million input tokens for images, translating to around 2 cents, 7 cents, and 19 cents per generated image for low, medium, and high-quality square images, respectively.
Companies like Adobe, Airtable, Wix, Instacart, GoDaddy, Canva, and Figma are already using or experimenting with gpt-image-1, with some platforms even integrating it into their services to generate and edit images.

IBL News | New York

OpenAI released the image generation feature of ChatGPT to its API on Wednesday, allowing developers to integrate it into their apps and services.

Launched in late March, this feature went viral for its ability to create realistic Ghibli Studio-style photos and AI action figures. Over 130 million ChatGPT users created more than 700 million images in just the first week of the tool’s availability, according to the company.

OpenAI’s natively multimodal model, gpt-image-1, can create images across different styles, follow custom guidelines, leverage world knowledge, and render text.

Developers can generate multiple images at a time using gpt-image-1 and control the generation quality, thereby adjusting the speed.

All images created are watermarked with C2PA metadata, allowing them to be identified as AI-generated by supported platforms and apps.

According to OpenAI, gpt-image-1 employs the same safety guardrails as image generation in ChatGPT.

Pricing is $5 per million input tokens for text and $10 per million input tokens for images, and $40 per million output tokens for images. That translates to around 2 cents, 7 cents, and 19 cents per generated image for low, medium, and high-quality square images, respectively.

OpenAI said that companies like Adobe, Airtable, Wix, Instacart, GoDaddy, Canva, and Figma are already using or experimenting with gpt-image-1. Figma’s Figma Design platform, for example, now allows users to generate and edit images via gpt-image-1, while Instacart is testing the model for images related to recipes and shopping lists.

imagegen is launched in the openai api!

build cool stuff plz

— Sam Altman (@sama) April 23, 2025

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Q. When did OpenAI release its latest image generator feature to its API?

A. The image generation feature was released on Wednesday, but the exact date is not specified in the article.

Q. How many images were created by ChatGPT users in the first week of the tool’s availability?

A. Over 700 million images were created by more than 130 million ChatGPT users in just the first week of the tool’s availability.

Q. What is the name of OpenAI’s natively multimodal model for image generation?

A. The natively multimodal model is called gpt-image-1.

Q. How much does it cost to generate an image using gpt-image-1?

A. The pricing for generating images is $10 per million input tokens, which translates to around 7 cents per generated image for a low-quality square image.

Q. Which companies are already using or experimenting with gpt-image-1?

A. Companies like Adobe, Airtable, Wix, Instacart, GoDaddy, Canva, and Figma are already using or experimenting with gpt-image-1.

Q. What is the purpose of the C2PA metadata watermark on generated images?

A. The C2PA metadata watermark allows images to be identified as AI-generated by supported platforms and apps.

Q. How does OpenAI ensure safety in its image generation model?

A. OpenAI employs the same safety guardrails as image generation in ChatGPT for gpt-image-1.

Q. What is the pricing structure for text input tokens?

A. The pricing for text input tokens is $5 per million input tokens.

Q. How does developers control the generation quality of images using gpt-image-1?

A. Developers can generate multiple images at a time and control the generation quality, thereby adjusting the speed.

Q. Can developers generate multiple images at once using gpt-image-1?

A. Yes, developers can generate multiple images at a time using gpt-image-1.