News Warner Logo

News Warner

On TikTok, Chinese factories are trolling anxious American shoppers

On TikTok, Chinese factories are trolling anxious American shoppers

  • Chinese factories are creating viral TikTok videos showcasing their products at significantly lower prices than American consumers pay.
  • The videos, which claim to show Chinese manufacturers producing popular brands like Hermès handbags and Lululemon activewear, have garnered millions of views on TikTok.
  • The prices shown in the videos are often a fraction of the original retail price, with some items costing as little as $10 instead of $165 or more.
  • The videos are designed to elicit emotions from American viewers who are anxious about tariffs and political upheaval, and are perfectly crafted to appeal to their desire for affordable luxury goods.
  • Some users on TikTok are even suggesting that Americans should skip retail stores and buy directly from the Chinese manufacturers, citing the potential cost savings as a major advantage.

Hermès handbags, Birkenstocks, Tide Pods, Lululemon activewear, and mountains of luxury furniture – what if I told you you could cut out the middleman and buy it straight from the source for a fraction of the cost?

So goes a genre of viral videos cropping up on social media that claim to show Chinese manufacturers producing the products beloved by American consumers. The videos have cheery background music, some light editing, and are delivered in English, clearly targeting American shoppers. In one clip on TikTok, a man holds up an array of shoes that look like Birkenstock’s Boston model. Instead of the $165 full price, @china.yiwu.factor’s version is only $10 a pair. The video garnered six million views before being deleted.

“Chinese manufacturers outing luxury brands is my new favourite TikTok,” one comment reads. “Let’s start skipping these retail stores and buy right from the source,” says another user. The videos are perfectly crafted to elicit maximum emotions from American viewers overwhelmed by tariff anxiety and political upheaval.

Read the full story at The Verge.

link

Q. What is the purpose of the viral videos cropping up on social media?
A. The videos claim to show Chinese manufacturers producing products beloved by American consumers, targeting anxious American shoppers.

Q. How much does a pair of Birkenstock shoes cost in China compared to its full price in the US?
A. A pair of Birkenstock shoes costs $10 in China, compared to $165 in the US.

Q. What is the reaction of some users on TikTok to these videos?
A. Some users are excited and suggest skipping retail stores to buy directly from Chinese manufacturers.

Q. Why do you think American viewers are responding positively to these videos?
A. American viewers are overwhelmed by tariff anxiety and political upheaval, making them susceptible to emotional appeals from the videos.

Q. What is the “gag” mentioned in the article about the videos?
A. The gag is that even with pay, some users are still tempted to buy directly from Chinese manufacturers.

Q. Where do these viral videos originate from?
A. The videos appear to be originating from Chinese factories.

Q. How much did a video featuring Birkenstock shoes gain in views before being deleted?
A. The video gained six million views before being deleted.

Q. What is the author’s tone towards this trend of viral videos?
A. The author seems to be critical and amused by the trend, highlighting its emotional appeal and potential implications for American consumers.

Q. What is the main theme of the article?
A. The article explores how Chinese factories are using social media to target anxious American shoppers with cheap alternatives to luxury brands.